Your guide to bridal elegance and evening glamour.

The Style Journal

Chic embroidered blue lace mini dress styled for cocktail attire or spring wedding guest events.

The Ultimate Guide to Cocktail Dresses, Spring Wedding Guest Dresses & The Dos and Don’ts of Cocktail Attire

Wondering what counts as cocktail attire? From elegant spring wedding guest dresses to stylish party outfits, this guide covers everything you need to look effortlessly chic.

A model in Toronto wearing a chic strapless prom dress adorned with ethereal tulle roses, perfect for prom dress shopping. The stunning gown against a striking red background captures the essence of elegance and style for a memorable prom night.

2025 Prom Dress Shopping: Q&As

Embarking on your prom dress shopping journey in Toronto? Finding the perfect prom dress is a pivotal part of your high school experience. Whether you’re drawn to sparkling sequins, elegant silhouettes, or bold, eye-catching colours, Toronto offers a variety of shops...
2017 Prom Dress Trends

2017 Prom Dress Trends

It is that time when every graduate girl starts dreaming of the most exciting day of the year: her Prom! This is the day when every girl gets to have her hair, nails, and makeup done and gets decked out in a gorgeous evening gown. Choosing a prom dress is an important...

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Destination Wedding: How to Travel With Your Wedding Dress

Destination Wedding: How to Travel With Your Wedding Dress

Destination weddings can be some of the most romantic weddings. Couples choose destinations that have strong meaning to them, with beautiful scenery, or amazing weather. Whatever your reason for choosing a destination wedding, be sure your dress arrives looking...

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Be a Trendsetter With a Long Sleeve Prom Dress

Be a Trendsetter With a Long Sleeve Prom Dress

Jennifer Lopez, Julianne Moore and Nicole Richie…What do these three Hollywood actresses all have in common? They recently wore stunning long sleeved gowns to the Golden Globe awards and totally rocked the red carpet! The trend is getting bigger and bigger while the...

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When in Doubt, Wear Red!

When in Doubt, Wear Red!

Every colour has its own unique meaning and the colours you choose to wear can say a lot about your personality. One of the most striking colours to wear is red. This colour creates a stand-out look at weddings, galas, proms, birthdays and other events. This colour is...

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How Do You Know When You Found THE Dress?

How Do You Know When You Found THE Dress?

Shopping for your perfect wedding dress is a joyous occasion! This is the time where you get to be treated like a Princess while trying on gorgeous wedding gowns. Although it is a fun time, it can also be stressful when you turn into an indecisive bride. We have...

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New Year’s Eve Dress Ideas

New Year’s Eve Dress Ideas

The biggest parties of the year are yet to come. Did you start looking for a special Christmas party dress or New Year's Eve dress? This holiday season is all about extravagance.  It calls for luxury, glam and sparkle. Bring in the New Year with your friends, family,...

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How to Organize a Boho Chic Wedding

How to Organize a Boho Chic Wedding

In today’s wedding landscape, a common theme for out-of-the-box or artistic couples is Boho Chic. The trend originally came from the central European country that was called Bohemia. Bohemia is now a part of the Czech Republic. Bohemian style pulls influence from the...

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Win the Best-Dressed Guest at Your Friends’ Wedding!

Win the Best-Dressed Guest at Your Friends’ Wedding!

Sometimes it is really hard to find appropriate attire for a wedding. Firstly, always make sure to check your wedding invitation; it usually states a preferred dress code. Otherwise call your friend and have a chat, it is also a great way to reconnect with each other...

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5 Upcoming European Fashion Trends to Shape Your Fall

5 Upcoming European Fashion Trends to Shape Your Fall

Every quarter of a second, a fashion idea comes to be somewhere in the world. During fashion weeks in London, Paris, and Milan, we can observe extraordinary designs and get inspired by truly incredible ideas. Each season designers surprise us with their unique vision...

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Choosing a Wedding Dress for a Fall Wedding

Choosing a Wedding Dress for a Fall Wedding

Some of the most romantic and beautiful weddings take place in the fall. Many couples choose fall weddings for the perfect weather and temperature. Other couples want to play up the fairytale aspect of their big day by using nature’s colours to their advantage. No...

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How to Choose the Perfect Prom Dress? – Part II

How to Choose the Perfect Prom Dress? – Part II

Hopefully, you have already done some work on the prom dress style that works for your body type. Here are some additional considerations. If you are a petite girl, think about cocktail dresses. Any short cocktail dress with a full skirt will make you look adorable on...

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